Case study · Springs Rescue Mission

Updated Digital Donor Journey

We partnered with Springs Rescue Mission on everything between a first impression and a recurring gift.

Ads, web, brand, photo, video, email, and print, all working together as one connected donor experience in Colorado Springs.

Explore the work Jonathan Puckett, Creative Director & Digital Donor Strategist

One partner for the whole donor journey.

Instead of handing off pieces to different vendors, we treated Springs Rescue Mission's giving as one connected system and worked on every part of it.

Website testingWe tested the site against how donors actually move through it.

Donation forms & landing pagesFewer fields, clearer asks, and pages built to do one job well.

Ad managementTwelve new ad sets, launched, tested, and optimized.

Photo & videoOriginal storytelling captured on campus with residents and staff.

Social mediaCoaching, training, and template development for SRM's team, with full management available too.

Email automationDonor series that thank, inform, and invite the next step.

Pathway PartnerBrand and website for the monthly giving program.

30th anniversaryIdentity, brand film, and a printed photo book.

springsrescuemission.org

The new homepage

A homepage built around the donor.

We rebuilt springsrescuemission.org to do one thing well: help people give. The layout is streamlined, the next step is always clear, and the stories of neighbors at the mission make that step worth taking.

Giving front and center, with the donation form in the hero
A cleaner, faster path from first visit to first gift
Real stories that invite people closer

Citygate Network Award, 2025The new springsrescuemission.org was honored by the association of rescue missions across North America.

Two Radius team members holding their Citygate Network awards

springsrescuemission.org/pathway-partner

Monthly giving program

A new home for monthly givers.

Monthly donors are the steadiest support a mission has. We developed the Pathway Partner brand and redesigned its website to tell the story of walking alongside someone, from a first meal to a home of their own.

Email that keeps the conversation going.

We built three automated series that meet people where they are, from first sign-up to monthly partner.

New subscriber series

Introduces new subscribers to the mission, the people it serves, and how they can be part of it.

First-time donor welcome

Thanks first-time donors, shows what their gift made possible, and welcomes them into the story.

Donor upgrade series

Invites one-time donors to become monthly Pathway Partners when they're ready.

Twelve new ad sets, built from scratch.

Each set paired a different audience with a different message, using photo and video we captured at the mission. Every campaign also got its own custom landing page, so people who clicked an ad landed somewhere that picked up right where the ad left off.

Summer heat

Quiz

Thanksgiving

Not a Bed

Meals

Not a Meal

Year-round

Meals

Thanksgiving

Pathway Partner

Summer heat

Paid socialAudience-specific sets for awareness, giving, and monthly partners, monitored and refined across the year.

Custom landing pagesTwelve campaigns, twelve landing pages, each with one message, one ask, and a simplified donation form.

Organic socialResident stories and campus moments for SRM's own channels.

Short-form stories for YouTube and Reels.

We filmed and edited vertical shorts that put residents and leadership in front of the camera, captioned for the sound-off scroll.

Springs Rescue Mission@springsrescuemission

Story

Nick's story. A short-form testimony with kinetic captions, cut for Shorts and Reels.#storytelling #hope

Springs Rescue Mission@springsrescuemission

Campaign

“She had never experienced homelessness before.” Cynthia's story anchors the Pathway Partner campaign.#monthlygiving #stories

Springs Rescue Mission@springsrescuemission

Campaign

Pathway Partner, explained. Leadership walks through the monthly giving program, with b-roll and captions.#monthlygiving

30th anniversary identity

A mark built from the mission itself.

The zero frames an abstracted view of the SRM campus, topped by a cross for the faith that started it all. It's a small picture of what thirty years of hope, restoration, and dignity have built in Colorado Springs.

The number 30 set in serif type — Step 1The milestoneStart with the number that matters.

Black and white photo of the Springs Rescue Mission building — Step 2The campusDraw from the building people recognize.

The building drawn inside the zero of 30 — Step 3IntegrationLet the zero hold the story.

Final 30 Years of Hope lockup — Step 4Final markThirty years of hope, in one lockup.

The anniversary system in use on springsrescuemission.org, with logo variants that scale from a full lockup to a standalone icon.

Watch the film

Brand film

Thirty years, told by the people who lived them.

A commemorative film combining interviews, archival imagery, and cinematic storytelling to celebrate three decades of service.

A photo book for the anniversary.

A printed keepsake designed around photographs of the people, staff, and places that make up the mission today.

Open photo book showing a portrait and story of a woman named Erin

Open photo book spread with black and white behind-the-scenes photos from the shoot

Photography by Aaron AndersonBook design by Radius Group

The 2025 Impact Report.

A year of the mission's work, designed to read as well on a screen as on paper. Flip through it below.

Cover

Working with Radius Group has been an absolute pleasure. From the start, they've taken the time to genuinely understand our mission, and it shows in everything they produce.

In a world with nearly infinite options for marketing help, finding a team of talented, like-minded creatives whose top priority is doing right by their clients is like finding a well in the desert. Radius Group deals honestly, does the right thing, and brings both excellence and integrity to every project. We couldn't ask for better partners.

Cameron MoixDirector of Marketing & Communications, Springs Rescue Mission

A heart for the least of these

Hi, I'm Jonathan, and I want to serve ministries that serve the least of these.

I had the privilege of working at Springs Rescue Mission, and now my team and I continue to serve them through my marketing company, Radius Group.

While I've worked with a variety of nonprofits and businesses, my heart is especially drawn to ministries that care for the poor, reach the overlooked, and share the hope of Jesus Christ. My team and I love using our experience in marketing, design, and digital fundraising to help these ministries grow their reach and impact more lives with the Gospel.

We're looking to partner with just two additional ministries in 2027, and we'd love to hear about your mission, learn about your needs, and explore how my team and I might serve you.

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